Scoop X Pure confirms Februrary "show must go on" with updated safety measures
Premium contemporary womenswear show Scoop x Pure has confirmed that the show will go ahead with updated safety guidelines.
The show is planned to be held at the Truman Brewery London between 8 and 10 February.
Scoop X Pure will be asking all attendees, including visitors, exhibitors, contractors, venue and organiser staff to follow government guidance and wear masks inside the venue, as well as show proof of COVID-19 status on arrival.
Karen Radley, Founder and Managing Director of Scoop, said: “The show must go on. Our decision is based on positive information and trends showing the sharp lowering of the Omicron variant and the effective decrease rate in severe illness through the successful vaccine and booster programmes within the UK.
"We feel therefore we can weather this storm, however, the health and safety of our show community remains our priority, so we have updated our Safe & Secure measures to follow Government guidance. We will, as ever, be fully transparent should there be any changes to our show dates or arrangements and thank you for your continued support and patience."