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Scoop x Pure celebrates highly successful first day amid host of returning designers and new faces

Jeremy Lim
09 February 2022

Contemporary womenswear show Scoop x Pure has celebrated a successful first day, with the fashion trade show seeing a host of returning designers and new faces at The Truman Brewery.

Showcasing on 91 Brick Lane, London until 10 February, Scoop x Pure welcomed buyers from across the UK to preview exclusive collections from a curation of emerging and international designers, with this year's edition focusing on "a broader offer of contemporary clothing collections covering wider price points and design".

The Autumn/Winter edition features premium and ready-to-wear womenswear and accessory collections from designers including Quinton Chadwick, Karen Mabon, Karl Donoghue, BRGN, Karl Donoghue, Feri, Louise Hendricks, Primrose Park, Lemon Jelly, Copenhagen Studio, and Supa Snug, as well as a host of new faces such as Gee Gee, Lam, Freedom Moses, Blanca Pukara, Mou, Norr Copenhagen, Young Poets Society, Smith and Goat, Neon Denim Brand, Esmé Studios, and Thinking Mu.

Karen Radley, Creative Director of Scoop x Pure said: "I am thrilled at the number of inspiring and new collections at the show. We have had such a wonderful opening day with really great feedback from exhibitors and visitors."

Paula Deza, Co-Founder and Brand Director of Blanca Pukara, added: "We were very busy this morning and saw a lot of people, we’ve have had a lot of interest from buyers. This is our first time at the show and I really like the venue and the atmosphere."

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