Scoop teams up with Alexa Chung's VILLOID and Trouva for AW18 edition

Contemporary boutique trade show Scoop, which takes place at London's Saatchi Gallery later this month, has teamed up with Alexa Chung's shopping platform VILLOID to support new designers by offering them a space at the show.

New brands featured on the newly revamped VILLOID platform, including Milk Tooth LDN, Lovers & Drifters and Hades, will be given space at the event, which runs from 28 to 30 January at the Chelsea-based gallery.

VILLOID recently announced a relaunch, which involved a move into "hyper-curated" shopping whereby leading influencers on the platform were invited to open their own web shops. A new shop is opened every day and Chung's own shop was the first to go live, with other names to open stores including Pixie Geldof, Poppy Delevingne, Gia Coppola, Leith Clark and Anna Z Gray.

Chung, who is co-founder of VILLOID, said of the initiative: “I love the thought that there’s a whole generation of talented kids out there, at universities and art schools. We don’t know who they are yet, but there’s the next Donatella or Coco sitting at a sewing machine right now with bleeding fingertips. Villoid can give them the platform to reach their potential."

Karen Radley, founder of Scoop, added: “We are very happy to join forces with Alexa Chung’s VILLOID at Scoop this season. Offering a platform for young brands is part of our DNA and our partnership with VILLOID will give the designers exposure to a new audience, including an important network of buyers and retailers that can make a real difference to a relatively young business.”

Trouva: 350 stores on its platform

In addition to the VILLOID partnership, the show is also teaming up with online platform for independent brands and retailers Trouva. Retailers are visiting the show are invited to an exclusive champagne breakfast on Monday 29 January at the Saatchi Gallery to learn more about the Trouva community of more than 350 stores.

Trouva, which recently secured $10m in a Series A funding round, offers independent retailers the chance to compete with global giants by offering them services such as click and collect, worldwide shipping and one-hour deliveries.