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Scoop collaborates with Pure to launch AW22 showcase

Sophie Smith
01 December 2021

Scoop and Pure London are once again collaborating to launch an AW22 showcase, featuring collections from global designers and labels.

Located at The Old Truman Brewery in London, the Scoop x Pure showcase will run from 8-10 February 2022 and aims to bring together the best premium and ready-to-wear collections.

Karen Radley, Founder and Managing Director of Scoop, said: “We were really delighted and overwhelmed with the response to last season’s residence at the Old Truman Brewery, so much so that we’ll be returning there for the AW22 collection launches.

"My focus this season will be introducing fresh talent and new designer collections with a strong focus on sustainability.”

Launched in 2011, by Karen Radley, Scoop is one of London’s leading fashion trade shows, featuring a line up of premium women’s fashion. Along with luxury home, beauty, lifestyle and selected men’s collections.

Curating over 250 designer labels, Scoop hopes to offer visitors a unique and bespoke buying environment to discover a host of the new season collections.

Pure London brings together industry experts to showcase the best of the season’s collections. It provides a global platform for over 1,300 womenswear, menswear and childrenswear collections.

Gloria Sandrucci, Event Director of Pure London, said: “While we continue to miss our Olympia home and are gearing up for our return there in July, our co-location with Scoop at the Old Truman Brewery has been an incredible collaboration.

"We are very excited to welcome our labels and buyers back for February. It is such a dynamic and creative environment and will offer the perfect platform for showcasing new collections.”

Pure London will return to London Olympia on the 17- 19 July 2022 and Scoop will also take place in July.

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