Scoop announces new venue and campaign for SS26

Contemporary fashion trade show Scoop has announced it will be moving to the recently renovated Olympia National Kensington heritage building for its next edition.

Taking place from 13-15 July 2025, the SS26 show will be next door to Olympia West, where it resided in February and in previous seasons, in what is described as a "more elevated and spacious venue".

Olympia National Kensington has an over 100-year history of housing iconic fashion events, and the move marks a new landmark for Scoop.

The announcement also comes in sync with the show’s latest campaign entitled ‘For Fashionable People’, with further show details to come at a later date.

Scoop founder and Managing Director, Karen Radley, said: "This season at Scoop will be a true breath of fresh air. We’re always seeking the new, and our new home will soon unveil its most beautiful incarnation yet.

"Buyers will walk into our sunshine filled new home at Olympia National Kensington, to a showcase that celebrates emerging designers poised to have significant impact on the UK market."

The July show will feature an edited line up of premium women’s fashion as well as luxury home, beauty, lifestyle and men’s collections.