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Scoop and Pure relocate to the Old Truman Brewery for September show

Lauretta Roberts
29 April 2021

London trade shows Scoop and Pure London have relocated to The Old Truman Brewery, in Shoreditch, for their next edition, which takes place from 7-9 September.

The shows, which had previously been staged separately at the Saatchi Gallery and London Olympia, will take place alongside sourcing event Pure Origin. 

Scoop X Pure will be curated by Scoop founder Karen Radley and will showcase the “best in show”, highlighting the most exciting collections and labels across the Scoop and Pure London rosters, as well as a selection of menswear.

Set in a "department store" format the show will feature both emerging and established UK and international fashion designers across men’s and womenswear and also a selected edit of home and lifestyle products.

The shows' owner Hyve Group said that for this season only the decision had been taken to move the events to a mid-week slot (as opposed to the traditional weekend slot) to tie in with fashion buyers' visits to the showrooms of Shoreditch and allow them to return to their stores for the busy weekend trading period.

Karen Radley Scoop

Karen Radley, founder of Scoop

Speaking of the change, Founder and Managing Director of Scoop, Karen Radley said: “I am very much looking forward to welcoming our loyal visitors and exhibitors to the Old Truman Brewery this September. The Old Truman Brewery provides us with an exciting blank canvas to really bring the Scoop X Pure concept to life. What’s more, relocating to the former home of [menswear show] Jacket Required is a perfect way to welcome menswear labels to Scoop”.

From the Scoop and Pure London communities, Ian Campbell-Smith, Director of agency Palladio Associates commented: “I cannot wait for Scoop X Pure next September! Buyers are so looking forward to actually seeing product and sourcing new designers. I am also really pleased, as a men’s and women’s fashion agency, that Scoop X Pure is now going to be held at the Old Truman Brewery. This new midweek dateline, 7th-9th September, is perfect for buyers and I know Karen will work her magic to make it a most beautiful and curated show.”

Melanie Press, Founder of Press, Primrose Hill added: “I am looking to doing my buying and sourcing new collections at Scoop X Pure in September. This new mid-week date is perfect for my business and I think the Shoreditch venue could be a really refreshing change. Actually, I am quite excited about a trade show in September, in East London, at a cool venue which I know will be full of new product and will look as lovely as ever.”

The London trade shows have not been able to stage physical events since February 2020 as a result of the global COVID-19 pandemic.

Yesterday international menswear trade show Pitti Uomo announced that it will be staging a physical edition of its show in Florence on 30 June to 2 July.

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