Schuh and Klarna expand partnership to in-store payments

Schuh has extended its partnership with payments provider Klarna and is now offering its Pay in 3 service at 110-plus retail stores.

The footwear retailer already offers Klarna as a payment option on its website and early next year will become the first UK retailer to integrate Klarna’s “Instant Buy” button, allowing shoppers to purchase seamlessly at any point of the purchase funnel.

Instant Buy can be embedded directly into product pages, or through social shopping platforms like Pinterest and Instagram. Schuh plans to debut the technology on its UK site basket page and roll it out across social platforms later in 2020.

Director of e-commerce at the retailer Sean McGee said it had experienced a 40% increase in mobile conversions and a 25% increase on desktop, since introducing Klarna to its website in 2017.

"Those impressive growth figures can’t be ignored, and we knew we wanted to introduce Klarna more widely into our business to replicate that success across Europe. Partnering with Klarna has been part of our wider strategy to deliver a superior omnichannel experience, and the fact we’re already seeing great results shows that this was the right decision for our business,” McGee said.

Commenting on the partnership, Luke Griffiths, Klarna’s UK General Manager added: “Schuh has completely embraced what our offer can provide to their in-store presence. We’ve seen first hand Schuh’s unrelenting focus on providing the best customer experience across channels, which is why we wanted them to be the first to launch our 'Instant Buy' button in the UK, giving customers even more convenience when shopping on screen. With a double-digit uplift in sales conversions using Pay later, Schuh understands the power of payments for driving growth, and we can’t wait to see what consumers think of the full range of our pay later products, currently loved by 4 million shoppers in the UK."