Scamp & Dude appoints Francesca Sieler Marketing Director to drive expansion
Purpose-led fashion brand Scamp & Dude has today announced that Francesca Sieler has taken over as Marketing Director amid its rapid brick-and-mortar expansion.
Sieler took to LinkedIn to announce her new appointment, writing: "Very excited to share that I’m starting a new position as Marketing Director at SCAMP & DUDE! Really looking forward to this next chapter with this amazing purpose-driven brand."
She was previously the Marketing Director at second-hand fashion chain Beyond Retro from September 2022. She has also previously held the role of Marketing Director at Thought Clothing, Chinti & Parker and Lulu Guinness.
Last year, the eight-year-old company experienced another year of exponential growth, with sales up by 62% compared to 2022, as well as opening its flagship store in Marlow. In her new role, Sieler will help to drive the brand’s aim to become the UK’s most popular purpose-led fashion retailer.
The philanthropic fashion brand opened two new stores last year to satisfy the high demand for its womenswear as well as act as a force for good with its charitable partnerships. The stores in St James Quarter, Edinburgh and Battersea Power Station, London emulate the stand-out success of the Marlow flagship that launched in July 2022.
