Savile Row's Cad & The Dandy acquires Sweden's oldest tailor
Cad & The Dandy, the 10-year-old Savile Row tailor, has acquired Sweden's oldest tailor Götrich.
Established in 1730, Stockholm-based Götrich has dressed every Swedish king since its inception. Its store on Stockholm's Linnégatan now joins Cad & The Dandy's tailoring stable which includes its flagship store on Savile Row and a further store in the City.
The British tailor said the deal secured the future success of Götrich and promoted British manufacturing abroad, a move it said was "flying in the face of Brexit by expanding into Europe, spreading the reputation and reach of Savile Row to Scandinavia and beyond".
James Sleater
"Buying a business with such a fantastic heritage and illustrious customer base, past and present, further combines our passion - to drive the craftsmanship, reach and secure future of Savile Row," said co-founder and marketing director of Cad & The Dandy James Sleater.
The next step for Cad & The Dandy, which claims to be Savile Row's largest tailor, will be to open two stores in New York later this year (in mid-town and SoHo), where it already holds trunk shows every eight weeks.
Sleater founded Cad & The Dandy with Ian Meiers in 2008; the business now makes suits and shirts for royalty and celebrities, among others, and specialises in a "sleek silhouette" achieved through slimmer shoulder padding and a more pronounced waist.
