Sarah Curran, former managing director of Very Exclusive, has joined luxury boutique fashion brand Richards Radcliffe as non-executive chairman.

Curran, who made her name in fashion as the founder of the premium e-commerce business My-Wardrobe.com and who was awarded an MBE for services to fashion in 2013, is also a non-executive director at fashion chain French Connection.

Her appointment at the brand, which was founded in 2014, by fashion creative directors Tess Richards and Kat Radcliffe, comes as it makes the move into wholesale this autumn. The brand, which is now under the sole helm of Tess Richards, is sold online, via private sales and a custom made-to-order service.

Richards Radcliffe AW18

“Richards Radcliffe is an exciting brand offering a fantastic range of beautifully designed pieces in luxury fabrics. I feel there is a huge opportunity for me to help drive business expansion and raise the brand’s awareness within the luxury fashion arena,” said Curran.

Richards, who has designed for and managed a number of high-profile fashion brands throughout her career, including Jaeger, Jaeger London, Ghost and Jigsaw, said: “We are thrilled to welcome Sarah as Non-Executive Chairman. Her breadth of knowledge and experience will enable the brand to deliver on its exciting ambitions of growth and expand its online capabilities.”

Tess Richards

Curran left Very Exclusive, which she had launched for the Shop Direct group, in July of last year after four years with the business. She was subsequently appointed as non-executive director at French Connection in September.

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