London landlords Shaftesbury has announced that contemporary Danish men’s and women’s brand, Samsøe & Samsøe, is set to open a flagship shop at 47 Beak Street in Carnaby this July.
The new 1,076 sq ft store will offer its premium ready-to-wear collections, footwear and accessories. Peter Sextus, CEO of Samsøe & Samsøe, said: “We are greatly committed to gaining a strong presence in the UK, as it is a core market for our further growth. Getting the stamp of approval from a global fashion capital and major shopping destination is pivotal for an emerging brand like Samsøe & Samsøe.”
On the signing, Addy Williams, senior retail portfolio manager at Shaftesbury, said: “Samsøe & Samsøe’s unique and recognisable Scandinavian aesthetic is a great addition to the fashion and lifestyle stores on Beak Street and in Carnaby. It reinforces the distinctive and global retail offering and shopping experience that we aim to provide for visitors and locals alike.”
The new store will neighbour recent Carnaby openings, Parisian women’s fashion label ba&sh, US outerwear brand Columbia Sportswear and French eyewear company IZIPIZI.