Luxury Italian brand Salvatore Ferragamo is to showcase its SS20 menswear collection at Pitti Uomo on Tuesday 11 June.
Under the creative direction of Paul Andrew, the show will focus on the evolution of Ferragamo menswear. President of Salvatore Ferragamo, Ferruccio Ferragamo, says: “Florence is our heart, a part of our history, and we are enthusiastic to be back here at Pitti Uomo.
“At a moment of great consolidation for our brand’s style and identity, we believe that Pitti is the ideal setting for highlighting the direction taken as we move forward, showcasing a strong menswear collection outside the co-ed environment.”
Creative director, Paul Andrew, adds: “Florence has always been a creative and inspirational platform for Salvatore Ferragamo and for our founder. Pitti Uomo is therefore the natural location for expressing the contemporary vision that represents us today.”
Commenting on the return of the luxury designer powerhouse, CEO of Pitti Immagine, Raffaello Napoleone, says: “Salvatore Ferragamo is one of the brands that have made Florence a benchmark in the world of fashion, and we are truly happy to have it as a protagonist of a new ‘Florence Calling’ chapter.”