Designer Maximilian Davis appointed Creative Director of Salvatore Ferragamo

Salvatore Ferragamo has appointed Maximilian Davis as its new Creative Director, effective 16 March 2022.

Davis, who graduated from London College of Fashion, founded his eponymous brand Maximilian in 2020. He now replaces Paul Andrew as Creative Director, who left the role at Salvatore Ferragamo last year.

Marco Gobbetti, CEO of Salvatore Ferragamo, said: “I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision together with the level of execution and his powerful aesthetic make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication and outstanding human values."

Maximilian Davis, Creative Director at Salvatore Ferragamo, said: “I am deeply honoured to be joining Ferragamo and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I’m looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation."