Saint Sass secures new backing to accelerate UK and US expansion

Berlin-based lingerie brand Saint Sass, which cites Madonna, Kendall Jenner and Paris Hilton as fans, has secured new backing to accelerate international expansion – particularly in the UK and US.

Leading the undisclosed new investment are Basel-based Infinitas Capital, led by Robin Lauber, and German early stage investor, Daniel Bronk.

Saint Sass, which was established in 2021 as a cult tights label by ‘Forbes 30 under 30 Europe 2025’ co-founders Viven Wysocki – a former model – and Larissa Schmid, is becoming one of the fastest growing direct-to-consumer (DTC) brands in Germany.

Revenue for 2025 for the brand is "projected at $10 million", scaled from a model that began with just one product, region and channel.

The new investment will boost plans for a rollout of further Saint Sass product categories – from underwear and bodysuits into sleepwear and swimwear, with a presence in high-end department stores such as Selfridges being the next goal.

Vivien Wysocki said: "Saint Sass is the culmination of everything that I have lived and learnt – from fashion to entrepreneurship, and a belief in self determination. We did not build this brand on budget, but on clarity.

"Every campaign, product, and line we write is designed to make women feel seen and independent. Our campaigns like ‘RETIRE RICH’ show that what drives us is turning lived experience into cultural relevance. In this case, making the gender pension gap part of the fashion conversation.

"Robin, the wider team at Infinitas, and Daniel understood that from the beginning. They saw the brand value, trusted our strategy, and most importantly, backed us to think globally."

Larissa Schmid added: "We remain true to who we are and now we have the capital and conviction behind us to go global.

"With the US as a key market, we are doubling down on bold design, sharp storytelling and cultural instinct."