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Sainsbury's sees dip in Q1 clothing sales

Jeremy Lim
05 July 2022

Sainsbury’s has reported that own brand Tu's full price clothing sales dipped for the three month period ending 25 June 2022, despite a strong performance from swimwear, holidaywear and women’s dresses.

Clothing sales for the 16-weeks period were up 3.9% versus pre-pandemic levels. Sales were down year-on-year however due to 2021's strong performance, which benefited from competitors being closed during lockdown.

  • Compared with 2021, clothing sales were down 2% in the last 11 weeks and down 26% in the first five weeks.
  • Sainsbury’s General Merchandise sales were down 5% in the last 11 weeks and down 30% in the first five weeks.

Sainsbury's said its general merchandise and clothing sales were "in line with expectations", with an improved sales trend following the first five-week period when non-essential retail was closed during lockdown last year.

Looking forward, the retailer's outlook remains unchanged as it continue to expect FY22/23 underlying profit before tax of between £630 million and £690 million.

Simon Roberts, Chief Executive of J Sainsbury plc, said: “We really understand how hard it is for millions of households right now and that’s why we are investing £500 million and doing everything we can to keep our prices low, especially on the products customers buy most often. We’re working hard to reduce costs right across the business so that we can keep investing in these areas that customers care most about. The progress we are making on improving value, quality, innovation and service is reflected in our improved grocery volume market share.

“Our customers are watching every penny and every pound but they also look to Sainsbury’s when they want to treat themselves, particularly at special occasions. We are really connected to our customers and through strong delivery of our plan, we have outperformed the market at key events such as the Jubilee."

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