S.S. Daley partners with Braun for London Fashion Week

British menswear brand S.S. Daley has partnered with grooming brand Braun for London Fashion Week, exploring the relationship between grooming, fashion, and culture. 

The partnership will culminate in a runway event on 19 February 2023, showcasing themes of "masculinity and self-expression that define AW23 trends". As part of this, Braun has created a variety of "key grooming styles" to complete S.S. Daley’s runway collection.

The styles in this collection have been inspired by the Braun's brand ambassador, Dominic Calvert-Lewin.

Steven Stokey Daley, Founder of S.S. Daley, said: “Fashion and grooming are intrinsically linked, and my work with Braun is a real celebration of that.

"This collaboration was inspired by themes of design heritage and identity against the background of the contemporary man. Together we really wanted to present a modern vision for grooming that shows its importance in bringing together a full look.”

Luca Prosperi, Brand Director at Braun, said: "We believe your own style is unique and for you to define. Our job at Braun is to give you the tools to express yourself. We’re really excited to work with Steven to create the grooming styles that compliment his latest runway collection. This is a celebration of the connection between grooming and fashion.”