Rue La La rolls out international e-commerce capability

Rue La La, the US site which stages off-season premium and designer brand sales, has now extended its e-commerce capabilities beyond its home market to more than 219 countries and territories globally.

The site, which was founded in 2017, offers time-limited sales on fashion, home and lifestyle products to members, who may join for free by simply inputting their email address when logging on to the site for the first time.

Each day new "boutiques" are stocked with discounted goods for men, women, kids, home and even travel offers, which last for 48 hours. At the time of writing sales included brands such as Burberry, Valentino, Escada and French Connection.

Rue La La CEO Mark McWeeny said he was "excited" to offer the service to new markets. "Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It's thrilling to be able to share our brand and capabilities with a new audience," he said,

Shoppers outside the US can access the site from both mobile and desktop and Rue La La has teamed up with technology group Pitney Bowes to use its "Borderfree Retail Platform". The platform facilitates the adaptation to local currency and provides "dependable shipping" to customers wherever they are located.

"As we continue to see consumer demand grow around the world for the latest in fashion and home decor, Pitney Bowes is thrilled to be collaborating with Rue La La," said Lila Snyder, President, Global Ecommerce, Pitney Bowes. "We are looking forward to using our deep experience with cross-border e-commerce to bring the Rue La La experience to new members from across the globe."