Roksanda opens concept store on Sloane Street
Designer label Roksanda is opening a new concept store today at 171–172 Sloane Street.
The label shares that the store will "act as an embodiment of the Roksanda universe and ethos", describing it as a "bold and considered step into the brand's new era, and a reimagining of what retail can be".
The concept store will be open for three months, during which it will host activations and events with a series of partners, giving guests a better understanding of the Roksanda world.
The store's interior architect was Bradley Taylor. The space was curated by Roksanda Ilinčić with four female collaborators, each selected for their "distinct creative vision". Béton Brut selected the "architect-led furniture" inside the space, while artist Gabriele Beveridge contributed sculptural and conceptual works. London floral atelier Grandirosa provided beautifully selected florals, complemented by scents from British fragrance house Commune.
The concept store will include the label's newly launched spring/summer 2026 collection, alongside a number of bespoke services that are available exclusively at the store, including colour customisation, made-to-order gowns and bridal pieces. It will also feature a selection of books curated by Roksanda Ilinčić, the designer behind her namesake label.
Ilinčić said: “This Concept Store is not simply about fashion. It is about creating a space where art, design and craftsmanship coexist. I have always been inspired by architecture and by women who shape culture. This Concept Store allows us to express the Roksanda universe in its fullest form - as a living, breathing environment."
"Our intention is to position Roksanda not only as a fashion house but as a cultural curator. The Concept Store reflects the intellectual and artistic foundations of the brand - creating a space where our community can engage with design, dialogue and creativity in a meaningful way," added CEO Patricia Sancho Ortega.
Roksanda appointed Patricia Sancho as Chief Executive Officer in January, marking a new phase of growth and global expansion for the brand.
