Roksanda appoints CEO as it enters next chapter of growth

Designer label Roksanda has appointed Patricia Sancho as Chief Executive Officer as the brand enters a new phase of growth and global expansion.

Sancho is the first CEO appointed under Roksanda’s new owners, The Brand Group (TBG), which acquired the business in May 2024.

She brings more than 20 years of experience across fashion and luxury, including serving as CEO of Temperley London until August 2018.

Her previous senior roles also include Co-Managing Director at Tempe and Commercial Director at Juicy Couture, among others.

In a statement to WWD, TBG said Sancho is "known for her ability to balance creative integrity with business vision", adding that she is joining the company at "a pivotal moment in the brand’s evolution".

Founder Roksanda Ilincic added: "As we evolve as a brand, staying true to our creative codes and values is essential. Patricia brings strategic insight, commercial experience and a deep respect for creativity. I am very much looking forward to building the next chapter of Roksanda together."

Sancho succeeds Philip Bueno de Mesquita, who served as CEO prior to the sale of Roksanda and in the months following the acquisition.

Ilincic, who launched the label in 2005, continues in her role as Creative Director.

Since its founding, Roksanda has become known for its woman-centred design aesthetic within the luxury fashion market.

A regular fixture on the London Fashion Week calendar, the brand is recognised for its bold use of colour, sculptural silhouettes, modern and distinctive cuts - elements that have become signatures across its ready-to-wear and accessories collections.

Sancho described Roksanda as "one of the most original and emotionally resonant voices in fashion. I have long admired Roksanda’s vision and artistry. My focus will be on driving thoughtful growth anchored in the brand’s core values -- preserving its femininity, strength and emotion - while shaping a clear offering and business strategy for the future. This is about growing with intention and integrity."