Rixo partners with rental platform Rotaro
Vintage-inspired fashion brand Rixo has announced its six-month exclusive partnership with fashion rental service Rotaro.
The collaboration will allow customers to rent Rixo occasionwear including Rhae, Florence and Lolita via Rotaro's online platforms.
Rixo co-founders, Henrietta Rix and Orlagh McCloskey, said: "We always put our customers first and listen to her request to rent party pieces. We love the idea of extending the life of Rixo dresses and it’s really great to work closely with Rotaro’s team to curate such a beautiful edit."
Founded in 2015, Rixo is a womenswear brand that specialises in creating on-off vintage inspired garments.
The partnership follows Rixo's sustainable initiative, with its recycled swimwear collection launched in June and its new sustainable denim collection in January 2022.
Georgie Hyatt, Rotaro Co-founder, said: "We're thrilled Rixo has chosen us as their fashion rental partner as this iconic British brand is a firm favourite of our community and marks the beginning of established brands actively entering into the rental market.
"Rixo is a brand we have always admired as they don't adhere to the typical trend-cycle and produce timeless garments for all. Together we have curated a gorgeous festive season collection that will now be available to rent through Rotaro exclusively.”