Rixo brings 'timeless femininity' to new retail locations in Notting Hill and Liberty
Vintage-inspired womenswear brand Rixo has just opened a new flagship store at 199 Westbourne Grove in London’s Notting Hill, as well as a dedicated concession space within Liberty London at 210-220 Regent Street.
The Westbourne Grove store "will serve as a style destination for the Notting Hill community and beyond", offering the brand’s full ready-to-wear and bridal collections.
The store’s design reflects Rixo’s distinctive aesthetic, combining modern British charm with eclectic, vintage-inspired interiors.
The Liberty London concession "marks a homecoming of sorts" for the brand, as Rixo returns to one of the capital’s most beloved heritage retail spaces. Shoppers will be able to discover the latest Rixo collections - featuring the brand’s signature designs which focus on colour, print and "timeless femininity" - in an intimate setting.
Rixo was founded in 2015 by friends Henrietta Rix and Orlagh McCloskey while still at university, after the pair struggled to find vintage-inspired clothing that fit their preferences.
Rixo co-founder and CEO, Henrietta Rix, said: "We’ve always been passionate about creating spaces where our customers can experience Rixo in real life.
"Westbourne Grove has such a vibrant, creative energy that feels so aligned with our brand, while Liberty is a true British institution – being part of their curated offering is a dream come true."
Co-founder and Creative Director, Orlagh McCloskey, added: "As a brand founded on our love of discovery and designing from vintage finds and antiques it’s only natural that this extends to our store interiors too.
"Whether you’re visiting us in Notting Hill or Liberty, we want every customer to feel inspired and discover things that excite them, that’s what shopping should feel like."
Both new openings form part of Rixo’s broader retail expansion strategy, complementing the brand’s thriving e-commerce platform and existing stores at 114-116 King’s Road, 27 Marylebone High Street and 44 Carnaby Street – just around the corner from Liberty.
Last month, Rixo also officially launched a dedicated resale platform for UK customers, called Rixo Pre-Loved.
