River Island to launch 'River Studios' concept store at Derbion
River Island is launching its debut "River Studios" concept store at Derbion shopping centre this Friday (26 August).
Spanning 11,000 sq ft, the new store replaces its old branch on Level 2 and is situated next to Mango on the same floor.
Visitors can expect to be offered a fresh take on River Island’s identity, which presents the all-new River Studios brand mark combined with an elevated visual approach across womenswear, menswear and childrenswear.
The River Studios store will also feature a uniquely curated collection from exclusive in-house brands, including RI London, In Other Words, Unplanned and Chelsea Girl.
Will Kernan, Chief Executive Officer at River Island, said: “This is an exciting step for River Island as a business, and marks the next stage of our continuing journey to elevate the River Island experience for our customers. Retail is at its best when it is evolving and adapting to best suit the needs of shoppers, and we are no different. River Studios delivers a modern, seamless experience fit for the high street of today.”
Adam Tamsett, Centre Director at Derbion, added: “We’re incredibly proud to be the first worldwide destination to become home to River Studios. The stylish space will be the first standalone store to showcase a brand-new look and feel, which will complement our strong fashion offer perfectly.”
