River Island has opened its first standalone kids store intu Braehead near Glasgow, ahead of a national roll-out of the format.
The new 3,000 sq ft store stocks River Island’s Kids and Mini clothing ranges for children up to the age of 12, and is located close to one of the fashion chain’s best performing regional stores.
Kate Grant, regional managing director at intu, said: “River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at intu Braehead.
“intu Braehead is the perfect location to introduce this new concept to British shoppers for the first time thanks to its high annual footfall and expansive leisure offer which creates compelling experiences for thousands of families every year.”
intu Braehead near Glasgow is a popular destination for young families as it also hosts a number of leisure attractions, including Scotland’s only indoor ski slope, in addition to more than 1.1m sq ft retail space.