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River Island announces partnership with DCK Group for women's jewellery collection

Tom Shearsmith
23 April 2021

River Island has announced a partnership with independent jewellery supplier DCK Group to deliver a new "unique" range of women’s jewellery, comprising of 380 pieces.

The upcoming partnership will see a trend-led collection of seasonal must-have pieces including hoop earrings and layering necklaces.

The range captures three key contemporary trends: ‘Glitz’, focusing on affordable luxe and sparkle looks; ‘Beloved’, encompassing feminine designs and semi-precious stones; and ‘Dolce Vita’ offering statement glamour, featuring heart and cross motifs.

Core to the partnership is delivering accessible fashion at an affordable price, which plays to DCK’s extensive end-to-end expertise in developing jewellery from concept through to production with the retailer’s customer at the centre.

DCK retail partners currently include Asos, Zalando and Matalan. The supplier had also previously created the Freedom at Topshop accessories range before Arcadia Group fell into administration last year.

Lorraine Bottomley, DCK’s CEO, commented: “We are thrilled to have partnered with River Island to launch this range, which coincided with the reopening of non-essential retail stores across the UK. We are passionate about delivering trend-led high-quality pieces at an affordable price for the customer and this collection does exactly that.

We continue to see increasing demand for bespoke jewellery ranges from both UK and international retailers as jewellery and accessorising is now essential to the fashion savvy shopper. We believe this range is bound to make River Island’s customers feel and look great as they emerge from lockdown.”

Lucy Nutter, Buying Director at River Island, added: “We are delighted to have forged a relationship with DCK to deliver our jewellery range. DCK has unrivalled capabilities and customer understanding within the category, and together we have created a truly unique collection which we believe will really resonate with our customer base.”

The entire collection will be available to shop through River Island's online store and in most River Island stores across the UK.

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