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Rihanna's Savage X Fenty unveils debut Pride collection

Tom Shearsmith
02 June 2021

In honour of Pride Month, Rihanna‘s Savage X Fenty has debuted its first Pride collection, celebrating individuality and diversity with a range of campaign stars.

In partnership with the Clara Lionel Foundation, the brand is to make a donation of $250,000 from its Savage X Pride sales, which will be split between five organisations that support LGBTQIA+ communities - GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition, and the Trans Wellness Center.

The 25-piece capsule collection includes a wide variety of items, such as bras, crotchless panties, boxers, jockstraps, jackets and satin pants. Featuring black, bright neon and pastel rainbow colourways, the collection offers customers the opportunity to be subtle or loud about their pridefulness.

The collection campaign imagery can be seen below:

The campaign features members of the LGBTQ+ community including Gigi Goode, Jazzelle Zanaughtti, Jazzmyne Robbins, Noah Carlos, Yusef Williams, Aya Brown, Dexter Mayfield and Zachary Tye Richardson.

In line with Savage X Fenty’s brand ethos, the collection is sized inclusively, with bras available in 30A-42H, and other garments available in sizes XS–3X.

Speaking about the collection, Rihanna told Elle Magazine: “Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”

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