Burberry has unveiled its Autumn/Winter 2019 campaign, reuniting photographers Danko Steiner and Nick Knight to explore and represent who Burberry appeals to.
The campaign showcases the refined and the classic alongside the more relaxed and free, expressing two distinct viewpoints of one collection.
Photographer Nick Knight said: “We wanted to break the idea of models posing and looking perfect and show a more real and unmanipulated vision. I feel we focused on the raw and unpolished energy of youth. It reflects the many different viewpoints that are available to everybody through social media.”
For Autumn/Winter 2019, Burberry takes classic styles and aims to disrupt them with injections of youth: tailored blazers with track tops and quilts; double-waist track pants; reconstructed rugby, polo and football-shirt dresses. British maritime traditions have inspired striped wool duffle coats, pea coats, silk shirts with shell buttons, and pleated skirts.
Two new signature bags – Lola and Title – feature alongside key shapes from Riccardo’s debut collection. The Society is also updated in extra-large and portrait styles for men.
Riccardo Tisci, Burberry Chief Creative Officer commented: “At the core of what we are doing at Burberry is a passion for the house to become an identity and a lifestyle – one that transcends barriers and is inclusive to all. This campaign explores the many facets of British culture and how they coexist. Together, Danko and Nick celebrate the importance of self-expression and identity through their own distinct lenses.”
The cast of this seasons collection includes Gigi Hadid, Irina Shayk, Fran Summers, Sora Choi, He Cong and Alexis Chaparro, alongside Freja Beha Erichsen, Finn Rosseel, Shayna McNeill, Anna Ross, Kacie Hall, Heejung Park, Mammina Aker, Xie Yunpeng, Junior Vasquez, Benji Arvay and Maxwell Annoh who all make their Burberry ad campaign debuts.
Gigi Hadid told Burberry “It has been an absolute pleasure to work with Riccardo and my Burberry family again on another incredible campaign. It was a real contrast to my first Burberry campaign, from the location to the styling and the collection.
I have nothing but admiration for Riccardo and what he has achieved with this collection and I was so proud and honoured to be a part of this show, my first for Burberry! I think it really speaks to the different perspectives and personalities in the world today, and I feel I can really connect with it on a personal level.”
Burberry’s Autumn/Winter 2019 collection, Tempest, celebrates the contrasts and contradictions in British culture and weather, from the structured to the rebellious, evolving the cues and codes first set out in Riccardo’s debut collection for Burberry last year.