Revolve signs Jennifer Lopez for footwear collaboration
JLO Jennifer Lopez, the brand created by global star Jennifer Lopez, has partnered with premium lifestyle brand Revolve to launch an exclusive line of footwear, serving "a fierce, must-have capsule".
JLO Jennifer Lopez's partnership with Revolve is described as an "exciting and natural next step for both brands" to reach new audiences and provide consumers with a "go-to destination to shop and discover".
JLO Jennifer Lopez for Revolve will launch in three drops, starting with a 16 piece collection of sculptural heels ranging from chic metallics to crystal embellishments and animal prints. The first drop includes a variety of sky-high platforms, knee-high boots, strappy sandals, and kitten heels in materials including suede, leather, mesh, and satin.
Founded in 2020, JLO Jennifer Lopez offers women a range of "show-stopping styles, at compelling price points", crafted under Lopez's own design direction. Each JLO Jennifer Lopez product a representation of her style and spirit, serving as a personal connection between Lopez and her fans around the world.
The JLO Jennifer Lopez footwear collection is developed by internationally renowned footwear and accessory company Camuto Group.
Describing the partnership, Raissa Gerona, Revolve Chief Brand Officer, commented: "At Revolve, collaborating with influential tastemakers in fashion and entertainment has been one of the keys to our success. Through these partnerships, we are able to provide our customers with exclusive products that they can only purchase from Revolve.
"Jennifer Lopez is a pop culture icon and an inspiration to millions of people all over the world, so there was no question of doing an exclusive collaboration with her line, JLO Jennifer Lopez. We're so excited to introduce the new line of footwear and collaborate with Jennifer Lopez."
The collection is available online exclusively at Revole, with prices ranging from £148 to £289.
Last month, Revolve Group, the owners of Revolve and FWRD, reported a 24% increase in sales during the 2022 fiscal year, despite seeing a "challenging" Q4. Revolve’s net sales reached £762.2 million ($921.7 million), a year-on-year increase of 24%. FWRD's net sales were £148.6 million ($179.7 million), a year-over-year increase of 23%.