The platform currently hosts labels such as Christopher Raeburn, Lemlem, Pamela Love and Swedish Stockings across categories including womenswear, activewear, accessories, homewares, jewellery and beauty.
Development so far has been funded by the platform’s directors but they are raising the cash to fulfil its aim of becoming a “household name” in sustainable lifestyle.
“With this investment, REV sits on the precipice of huge opportunity in 2017,” said Jean Raazi, CFO. “This is a bold claim, but we can see where this business and opportunity are headed… paired with how the rhetoric around sustainability is increasing, REV is poised and in the perfect position for this kind of expansion.”
If the campaign is successful Rêve en Vert (which is French for Dream in Green) will use the cash injection to expand its offer into menswear, mother & baby and health & wellbeing. It will also develop an online “consumer community” for those who choose to live sustainably and consciously.
In addition it aims to boost global recognition via marketing and PR, improve the e-commerce experience for customers, and share key messages through interactive online editorial content and celebrity endorsement.
“We intend to establish ourselves as the premier online destination for sustainable style and lifestyle,” said co-founder Cora Hilts.
The platform’s selection of brands centres on four key tenets: organic (the use of organic and natural ingredients is essential); re-made (brands should be committed to the idea of minimal waste, meaning they both aim to recycle and upcycle materials as often as possible); local (designers should have an appreciation for their local communities and economies); and fair (respect for the people making the products).
The “Dream in Green” Crowdcube campaign launches on 20 February.