Follow us


retailTRUST calls on retailers during Financial Health and Wellness month

Tom Shearsmith
11 January 2021

The UK retail sector’s charity, retailTRUST, is calling on leaders in retail to take part in the charity’s Financial Health and Wellness month this January, asking them to "download, donate, direct and delegate".

retailTRUST CEO Chris Brook-Carter, explained: “Each January, the Trust receives a huge increase in applications for financial aid and support and, in light of the impact of COVID on job security, we are expecting this to hit record levels in 2021.”

“This is why we are asking retailers to consider activating four D's this month - download, donate, direct and delegate – to help us support every retail worker who needs our help during these difficult and stressful times.”

Between 1 January and 1 December 2020, retailTRUST provided over £828,000 of financial aid in the form of non-repayable grants to help retail colleagues remain in their own homes, feed their families or make hospital visits, an increase of 125% on 2019.

Helen Dickinson, Chief Executive of the British Retail Consortium said: "2020 was an incredibly difficult year for everyone, and retail workers were no exception. In fact they continued to go above and beyond to serve us all throughout the pandemic. With all parts of the UK now effectively in our third lockdown, retail workers are under even more pressure.

"The work of retailTRUST in supporting them is beyond invaluable. And it is critical that across the industry we do everything we can to support the mental health and wellbeing of the people we have relied upon so much during what are likely to be the toughest months yet to come."

Free NewsletterVISIT