Retail tech company MySize launches its FirstLook smart mirror

Retail technology company MySize has announced the full launch of its FirstLook smart mirror, with the device receiving a positive reaction at its unveiling during New York's National Retail Federation (NRF) 2022.

The new device is an interactive, mirror-like touch display that can be placed into physical retail spaces to enhance the customer experience. Shoppers can use the device to try-on products by using its 3D interactive avatar experience, which displays how a garment would fit on each consumer's body and also provides personalised sizing recommendations by leveraging MySize's unique measuring technology MySizeID.

Additional features see the smart mirror make personalised recommendations to consumers, and suggest "complete-the-look" styling. The device bases recommendations on available inventory and shoppers' preferences by leveraging its integration of third-party POS systems, which collate data on inventory, sizing and pricing.

The company MySize is known for developing a sensor-based measurement technology that leverages patented algorithms, which capture and calculate measurements. The technology finds application in a range of industries, and in fashion it helps consumers find the best clothing fit. The company currently partners with brands including Levi's, Speedo, US Polo and Boyish Jeans.

Ronen Luzon, Chief Executive Officer of MySize, commented: "The MySizeID FirstLook Smart Mirror has the potential to revolutionise the fashion retail buying experience in the store. It is our first product solution addressing in-person retail shopping. The MySizeID AI-driven measurement and data algorithms drive the FirstLook Smart Mirror in helping increase sale conversions and reduce returns at the physical store retail environment. The retail price ranges between $8,000-$12,000 up front plus a $160 recurring monthly service fee (the price range is based on features, such as speakers, camera, frame and stand). Our sales team and partners are looking forward to demonstrating it for existing, new and prospective clients."

MySize has also recently acquired omnichannel e-commerce platform Orgad, which engages in online retailing on the global market by operating as a third-party seller on Amazon, eBay and other sites. Orgad is incorporating the MySizeID into its e-commerce solution and is expected to increase its operational profit by reducing costly returns.