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Reserved signs deal for new flagship store at 70-88 Oxford Street

Tom Shearsmith
24 November 2022

GPE has announced that fashion retailer Reserved has leased a new London flagship within its development at 70-88 Oxford Street.

Reserved will occupy 19,645 sq ft over the ground and first floors. The store will stock the brand’s well-known fashion apparel for women, men and children and is set to open later in 2023. This will be Reserved’s second anchor store in London following their first UK debut on Oxford Street West in 2017.

The long-term future is currently unclear for Reserved's current Oxford Street store, located at 252-258 Oxford Street. It is expected that the retailer will operate both stores simultaneously.

Reserved will join Boom: Battle Bar, who occupy 15,600 sq ft and are due to open their iconic competitive socialising escape room concept pre-Christmas, featuring adventure bar activities including Bavarian Axe Throwing. This deal takes GPE’s retail lettings to 96% let or under offer.

Further to these lettings, there is just one remaining ground floor retail unit of 2,300 sq ft available, featuring an eight metre double-height frontage, located opposite the entrance to the new Elizabeth line station.

Sarah Goldman, Senior Portfolio Manager, commented: "I am absolutely thrilled that we have signed our latest retail deal with Reserved. Since their UK launch, the brand has created quite the buzz across the market and complements our wider West End offering with experiential adventure bar Boom: Battle Bar.

"Together both brands will help create a day-to-night destination on the doorstep of the Elizabeth line station at Tottenham Court Road. We look forward to welcoming Reserved to the building, and the opening of Boom: Battle Bar, and foresee the huge appeal both brands will have to Londoners and tourists in the area."

Read's interview with GPE's Senior Portfolio Manager, Sarah Goldman.

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