Fashion Box S.P.A’s premium denim brand, Replay has collaborated with Puma to reinterpret Puma’s iconic ‘Ralph Sampson’ sneaker, which was originally designed by the basketball legend in the 1980’s.
The limited edition Ralph Sampson By Puma For Replay Sneaker is a retro take on the original hi-top but with a contemporary and eco-conscious twist.
The sneakers heave been created from Ecostone, a new type of stone that has an abrasive quality similar to pumice stone, but without leaving any residue that would require additional washes, enabling a water-free and therefore eco-friendly process.
The selvedge style sneaker incorporates the classic elements of Replay’s signature jeans within the original Puma design, reflecting the heritage of both brands.
In addition, similar to Replay jeans, the shoes have been finished by hand with abrasion and colouring using natural pigments.
The grainy white leather is accompanied by a copper-toned logo on the heel and piping throughout, charcoal textured features on the sides of the shoe, as well as ‘REPLAY’ hand stitched in black on the lower heel.
The trainers are available online now and retail at £250.
CEO of Fashion Box SpA, Matteo Sinigaglia said: “We are very proud to share this exciting co- branding project with such an iconic worldwide brand like Puma, a brand that keeps on forging the history of the sport industry. This co-branding is a celebration of the values we mostly share: attention to quality, research on innovation and eco-sustainable processes.”
CEO of PUMA, Bjørn Gulden commented: “We are very happy to announce this partnership between Replay and PUMA. Replay has been one of my favourite brands for a long time.”
“Italian design, great quality, a focus on innovation for products and processes and a very high commitment to sustainability is what characterises their brand and company. We are looking forward to collaborating with such a great partner.”
Founded in 1981, Fashion Box S.P.A. is a global leader in the denim segment. The Italian group, based in Asolo, in the province of Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY.
Fashion Box S.P.A is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, in a total of over 50 countries. The wholesale distribution network includes 4,000 stores, 105 single-brand stores and 125 corners and shop-in-shops.