Rental jeans and recycled swimsuits – six revolutionary fashion brands

Sustainable fashion

Globally, nearly three-fifths of clothing ends up in an incinerator or landfill site within a year of being made. Shopping for clothes is no longer a harmless pastime; it is yet another painful frontier between desire and conscience.

No wonder so-called “sustainable fashion” is popping up on retail sites from Boohoo to Bloomingdale’s.

Read the full story on The Guardian.