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Renovi partners with Threedium to create immersive fashion experiences during Decentraland Fashion Week

Jeremy Lim
24 February 2022

Metaverse marketplace and design studio Renovi has announced the signing of a strategic partnership with Threedium to offer brands metaverse fashion show solutions ahead of the first-ever Metaverse Fashion Week.

The show, hosted by Ethereum-based metaverse Decentraland, will see leading names from the fashion industry come together to showcase the latest in metaverse and real-world fashion from 24 to 27 March 2022.

Based on a soon-to-be built 'Bond Street Plaza' in Decentraland, the companies will have the capacity to create a collection of fully branded boutique stores and wearables for use by fashion brands during the week and beyond.

The two companies will be joining forces to offer a complete solution to fashion labels looking to launch their brand into the space. Renovi will work with brands to develop and build bespoke pop-up stores, design metaverse appropriate logos and branding, and create novel internal spaces, during the first-ever fashion show of its type. Threedium will design and showcase digital wearables, which will enable leading fashion brands to promote their new products to the Decentraland audience.

As the market leading 3D Engine, Threedium allows brands to quickly build, manage and publish powerful 3D & augmented reality solutions on the web. Brands around the globe, including Farfetch, Dior, FendiAdidas, JD Sports and Diageo rely on Threedium to power 3D eCommerce & AR shopping solutions.

Since its inception in early 2021, Renovi has received significant investment and endorsement from some of the world’s leading digital firms including GDA Capital, a leading digital asset firm, the Metaverse Group, the world's first vertically integrated real estate company, and both Decentraland and Sandbox, two of the earliest metaverse platforms.

Andy Charalambous, co-Founder of Renovi, said: "We are thrilled to be partnering with Threedium ahead of what is a really important event for the fashion world. The fashion sector is really embracing the opportunities open to it in the Metaverse and progressive businesses are already looking at how they can develop their strategies - using events like the Decentraland Fashion Week to launch their activity.

"As a business, we have worked hard to pull together a team of incredible experts in this space, enabling us to look after the complete needs of brands looking to enter this space."

Mike Charalambous, Threedium CEO, added: As eCommerce has evolved 3D and AR has become a required experience that customers demand and expect. And now, in the web3 era— metacommerce begins to blur the lines between digital and physical products. We are proud to work with Renovi to help usher in this new era of fashion with the first ever Metaverse Fashion Week."

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