Reliance Retail helps bring Gap to India
Reliance Retail Limited has signed a long-term partnership with Gap Inc. to bring the American fashion brand to India.
Under franchise agreement, Reliance has become the official retailer for Gap across all channels in India and will introduce its fashion offerings through a mix of exclusive and multi-brand stores as well as digital platforms.
The news comes as Reliance, who already has partnerships with fashion brands including Burberry and Lee Cooper, announced a plan last week to open outlets of British sandwich and coffee chain Pret A Manger in India.
Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd said: "At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision to bring industry leading fashion products and retail experiences to their consumers."
Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. added: "We look forward to growing the Gap business across key international markets. Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe, while continuing to diversify our business portfolio through our partner-based model."