Rejina Pyo adds rental fashion with Rotaro
London-based fashion brand Rejina Pyo has partnered with rental service Rotaro to launch four exclusive drops over the next six months.
The first SS22 drop launched yesterday, 30 May, with pieces from Resort 22, Pre Fall 21 and AW21 to follow.
Rotaro will launch with 70 core styles including RTW and accessories, and will carry a total of 105 styles to complete the drops.
Customers can rent classic Rejina Pyo tailoring, as well as its offering of dresses, shirts and skirts. All items will be available in a range of sizes from six to 16. Starting from £29, customers can rent items for four, eight or 12 days.
Rejina Pyo, Founder and Designer of Rejina Pyo, said: "I design every piece with longevity and versatility in mind, rather than short lived trends. I strongly believe in a more circular and sustainable rental model, so I am thrilled to be partnering with Rotaro."
Georgie Hyatt, Co-founder of Rotaro, said: “I’m so honoured to see Rejina Pyo select Rotaro as a rental partner for SS22 and offer her collection to our community of creative individuals. I have always admired Rejina as a designer, and her ability to create beautiful pieces that women want to wear every day, whilst also feeling original. Her pieces, and the collections we will be carrying will truly sing to the Rotaro community of confident, smart and ethically minded women. We look forward to seeing Rejina continue her sustainability journey with our partnership.”