Reiss opens latest store in London’s St Pancras
Reiss has today opened a new 1,650 sq ft store in London’s St Pancras, its fourth new opening this year having already opened stores in London’s Liverpool Street, Cannock in Staffordshire and another at Westfield Valley Fair in California.
Reiss is celebrating its 50th anniversary this year with a positive outlook on bricks and mortar retail, seen as “part of a brand plan to remain as close as possible to its customer,” as it identifies the key pillars of the Reiss brand in terms of its values, aesthetic, style and customer service.
Reiss Global Retail Director, Luci Vardy, said: “We are known for our personalised service and dedication to providing outstanding in-store experiences. As a result, customer loyalty gives us the confidence to open new stores.”
Reiss Creative Director, James Spreckley, collaborated with long-term partner D-Raw architects on the design, which features bleached wood and metal fixtures to give the brand’s sleek, modernist aesthetic a new guise, bringing texture and warmth into its retail spaces.
Spreckley commented: “By bringing touches of nature into these urban spaces, we give our customer a welcoming place to reflect and discover. Shopping is then a part of this journey.”
The St Pancras store will carry Reiss’ tailoring, casual lounge and leisurewear for women and men, along with a selection of accessories. Additional services include personal shopping and click and collect.