Reiss launches "Signatures" campaign for AW21
In this the 50th anniversary year of Reiss, the men’s and women’s contemporary fashion retailer has just launched a "Signatures" campaign, focusing on its iconic house pieces in a series of poster-like advertising images.
With a 1970s feel, but playing on the notion that the pieces “can live in any moment throughout the last half-century” – taking us back to the retailer’s 1971 origins, the campaign was shot in London and have an international high-fashion advertising look and feel, achieved through the models’ posing, hair and make-up, as well lighting, lenses and, of course, the clothes themselves.
The time-transcending classics, well known and easily recognisable to Reiss customers, have a “timelessness and evergreen appeal.”
There’s "The Reiss Coat", arguably the brand’s most recognisable and celebrated item for both men and women, "The Suede Jacket" for men, "The Knitted Dress" for women, "The Polo Neck" for men, "The Tailored Suit" – for both men and women, "The Occasion Dress" for women and "The Shearling Jacket" – in both feminine and masculine styles.
The Reiss Signatures collection is available now online and in stores with new styles dropping throughout the AW21 season.