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Reiss launches collaboration collection with Oliver Cheshire’s Ché

Tom Bottomley
08 June 2022

Reiss has today launched its much anticipated 26-piece capsule collaboration collection with fashion model Oliver Cheshire’s Ché brand, tapping in to “luxury holiday wear” with sustainability at the forefront.

The design teams from both brands have come together to create a joint take on Cuban-collar shirts, knitted polos, swim shorts – made from 100% recycled nylon, T-shirts and tracksuits.

Cheshire, who is the Creative Director and Founder of Ché, said: “For me, it’s about more than just two logos on a T-shirt. I wanted this to be about the fabrics, the technology, and the synergy of the two brands. Plus, I love Reiss knitwear, so we’ve been able to merge well.”

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