Reiss AW19 campaign goes live on Piccadilly Lights
The new, high-profile AW19 campaign from British fashion retailer Reiss has gone live on the capital's most famous advertising landmark, Piccadilly Lights.
Reiss said the campaign focused on its London roots and would also run across other major locations including The Barbican, Southbank, Old Marylebone Town Hall and the British Transport Museum. The advertising deal was carried out with out-of-home media company Ocean Outdoor.
“AW19 evokes a cinematic, euphoric view of London’s creativity, art and culture. A celebration of the city’s unexpected backdrops, we wanted the campaign to showcase portraits of people in their truest, most confident forms. We call it, ‘beauty untamed’," said the brand's creative director James Spreckley.
Reiss revealed it would be running the campaign last week when it posted sales up 23.7% to £102.9m in the 26 weeks to 3 August 2019.