Reiss appoints former Flannels buyer Ben Hurren as Head of Brand Buying

Reiss has today announced the appointment of former Flannels Head of Menswear Elevation, Ben Hurren, in a newly created role of Head of Brand Buying, as it looks to expand its premium third party offer.

Reiss has recently introduced selections from LA-based premium denim specialists Paige and Manchester-based outfitters Private White V.C. in-store and online, as well as launching a collaboration with sportswear brand Castore and with model Oliver Cheshire’s Ché brand. The goal is “to give the customer a complete wardrobe beyong the Reiss brand”.

Prior to his role at Flannels, Hurren spent six years at Selfridges where he was Buying Manager Men’s Designer RTW, Accessories and Shoes. His new position at Reiss will see him steer the brand buying across menswear, womenswear and kidswear, with a mission to identify and bring on-onboard like-minded brands and category specialists to complement the Reiss look.

Reiss Chief Customer Officer Sally-Anne Newson, said: “Our customer trusts the Reiss look and our ability to curate edits. We’ll be adding these from premium brands to take their style further.”

Hurren added: “Reiss is a brand I know well. It’s an excellent platform for brands, with a loyal customer and a trusted aesthetic.”