Rejina Pyo joins the rental movement with Onloan
London-based contemporary fashion designer Rejina Pyo has joined the fashion rental movement in partnership with Onloan.
A selection of Pyo's archive pieces have landed on the rental platform marking the start of an ongoing relationship, with the Resort 22 collection landing in November.
Onloan, which operates a monthly subscription model, works in partnership with contemporary womenswear brands offering them a rental solution to complement their new sales.
Other brands on the platform, founded by entrepreneurs Natalie Hasseck and Tamsin Chislett, include Mother of Pearl, ALEXACHUNG, Stine Goya, Shrimps and more.
Hasseck, who is creative director, said Pyo's designs were perfect for the platforms "loaners".
"We are thrilled to announce Rejina Pyo as our latest Onloan brand. Synonymous with a confident and modern woman, her designs are perfect for our Loaners, real women who are living real lives while looking for outstanding pieces to express their individuality.
"We loved delving into her archive and bringing some of these designs back to life, a solution which also helps to prevent deadstock and keeps past season pieces in circulation for longer," Hasseck said.
Pyo added: "I've always cared about the environment but it wasn't until I started to work in fashion that I became aware of the full extent of the problem. There was a time I really considered whether I wanted to be a part of the industry, but a longtime friend of mine who is now one of our directors and a sustainability expert, said 'If you just walk away from this nothing will change, you need to be in it to make a real difference.'
"I think it's important to acknowledge every product has an impact and that sustainability is an ongoing journey, not a destination. It requires continual reflection and improvement. Resale and Rental platforms are a step in the right direction, we encourage our customers to use them."
Listen to our November 2020 podcast with the co-founders of Onloan here.