Reformation takes on its fifth London borough with Chelsea store opening
Global womenswear retailer Reformation is bringing its sustainable fashion and accessories to King’s Road, marking its fifth store opening in London.
The American lifestyle and fashion brand first launched in 2009, combining vintage-inspired silhouettes with sustainable practices. The brand quickly became a favourite among eco-conscious shoppers, including A-listers Kendall Jenner and Emily Ratajkowski.
Similarly to the existing stores in Shoreditch, Notting Hill, Covent Garden and Battersea Power Station, the new store will be decorated with vintage furniture and eco-friendly fabrics. What’s more, the brand offsets 100% of its stores’ electricity usage with renewable energy.
Reformation's King’s Road store, which opens its doors 13 May, will have a full RTW product offering (with extended sizing), as well as accessories and its new handbags).
In addition, arrangements by Uncut Stems will be displayed at the retail location time for ‘Chelsea in Bloom’. Uncut Stems and Reformation will also offer customers a gift with purchase during the first month of the new opening.
The store boasts high-tech featuring, allowing consumers to search through the brand’s entire collection via iPads on the shop floor. In addition, iPad will be installed in each dressing room, where customers can order alternate sizing and style directly to the changing area.
