Reformation opens fourth London store at Battersea Power Station
American lifestyle and fashion brand Reformation has secured a unit at London’s latest shopping hotspot Battersea Power Station.
First launched in 2009, Reformation combines vintage-inspired silhouettes with sustainable practices. The brand quickly became a favourite among eco-conscious shoppers, including A-listers Kendall Jenner and Emily Ratajkowski.
Reformation’s retail experience is built with its sustainable ethos in mind, focusing on natural and recycled materials.
Similarly to the existing stores in Shoreditch, Notting Hill, and Covent Garden, the newest store at Battersea Power Station will be decorated in vintage furniture and eco-friendly fabrics that have been carefully chosen to highlight the beautiful architecture of the space. What’s more, the brand offsets 100% of its stores’ electricity usage with renewable energy.
The store, located on the Upper Ground Floor of Turbine Hall A, will host Magic Wardrobes, which allow consumers to search through the brand’s entire collection via iPads on the shop floor. In addition, iPad will be installed in each dressing room, where customers can order alternate sizing and style directly to the changing area.
