Reebok veteran named as new CEO

Reebok has announced the appointment of Todd Krinsky as its new CEO, following 30 years at the sports footwear and apparel brand.

Krinsky succeeds Matt O’Toole, who has been leading Reebok for over 15 years and will be joining Authentic Brands Group, owner of the Reebok brand, in 2023.

During his long tenure at Reebok, Krinsky has held numerous positions across product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership.

Krinsky most recently served as the Senior Vice President of Reebok Design Group (RDG), Reebok’s global hub for product design, development and innovation. He has also been a member of the brand’s Senior Leadership Team for over a decade.

In his new role, Krinsky will implement Reebok’s latest growth strategy, which leans into the brand’s authentic sports heritage, collaborations and brand activations.

The news coincides with the appointment of Reebok's two new Senior Leadership Team members. Erika Swan has been promoted to Senior Vice President of Global Operations and Sourcing at RDG. John Moore has been promoted to Senior Vice President, US Commercial Market.

Todd Krinsky, newly appointed CEO of Reebok, said: “I am excited to step into my new role as CEO of a brand and business that I have had the honour of building and growing for over three decades. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.”