Reebok to host three day ‘cultural hub’ in Soho to support relaunch of Classic trainers

Reebok is hosting a three-day “community-led cultural hub” at The Vinyl Factory, 51 Poland Street in London’s Soho, from 27 February to 1 March, showcasing relaunched trainer styles from the 80s and 90s.

Under the title ‘Reebok Full Circle’, the event aims to reinforce the brand’s ongoing investment in UK culture, creating an open space where heritage meets new creative voices and community storytelling.

The programme will bring together established voices and emerging talent across music, style and "visual culture" as part of the brand’s ‘Born Classic. Worn For Life’ campaign.

The exclusive Reebok ‘Garment Leather’ collection presentation will feature the Classic (first introduced in 1983), Workout Plus, Freestyle, and Club C styles, with 10 pairs available daily at original 90s pricing (£44.99).

Product artwork by graffiti artist Rilla.127 “will reimagine classic silhouettes as contemporary cultural artifacts,” and there will be a photography exhibition curated by Ewen Spencer, which pairs his documentation of British youth culture with work from selected community photographers. Additionally, an archival Reebok product display curated by Rhys McKee from Cake Not Crumbs will present heritage products through a contemporary lens.

There will also be on-site leather tag customisation with the CADDY, a mobile studio created by Greater Goods with Dom Johnson, and an exclusive reworked Reebok apparel collection customised by Bele (@ebeleojechi), available only across the weekend.

Ticket-only sessions include ‘Collector’s Index’ on Friday 27 February - a live conversation with Rhys McKee, footwear archivist Alice (@boot.alicious), and the Reebok product team, exploring archive products, design legacy, and cultural impact.

Saturday 28 February will feature ‘Reemix Sessions’ with British rapper K-Trap, giving selected emerging artists studio access, collaboration time, and direct mentorship. Sunday 1 March will offer a ‘Riso Print Rave Poster Workshop’ hosted by Ed Phipps, celebrating Reebok’s rave heritage through collaborative poster-making using traditional Riso printing.

Refreshments across the three days will include coffee, matcha and cookies from Café Vins, alongside Remedy Drinks, NOBL Water, Red Stripe lager and Ghost Labs cocktails, plus food from Panadera Bakery.