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Reebok to be stocked in 2,850 JD Group stores following strategic partnership with ABG

Camilla Rydzek
21 December 2021

Reebok apparel and footwear for men, women and kids, will be stocked in more than 2,850 JD Group stores and e-commerce sites across North America and Europe, the company has announced.

The news comes as JD Group signs a strategic partnership deal with global brand development company Authentic Brands Group (ABG). The partnership is non-exclusive and the first of its kind in the regions.

The rollout is anticipated to begin in Autumn 2022 when Reebok is expected to be stocked across retail stores in the JD Group portfolio, which include JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter and SportZone.

As of Q1 2022 Adidas is also expected to complete the ownership transfer of the Reebok to ABG.

Jamie Salter, Founder, Chairman, CEO of ABG, said, “It’s an honour to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision and values. JD’s expanded support of Reebok as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer.”

Peter Cowgill, Executive Chairman of JD, said, “Reebok is an iconic global lifestyle brand with strong resonance across all JD channels and we are thrilled to partner with ABG to introduce new and exciting products to our legacy customers and JD’s growing Gen-Z audience. Reebok fits squarely into our sports and active lifestyle verticals, and we look forward to maximising Reebok’s potential by building on the brand’s incredible heritage.”

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