Reebok launches its first plant-based running shoes, the Forever Floatride Grow
Reebok has launched its first plant-based running sneaker, the Forever Floatride Grow.
The sustainable running shoe is made from USDA certified plant matter. The midsole is made out out sustainably grown castor beans, whilst the sockliner has been created from odor resistant bloom algae foam. The durable outsole of the shoes has been made from rubber trees.
The plant-based shoe is available in a signature white with neutral shades for the sneaker’s laces, stripes and detailing.
The sustainable runner received a 59% United States Department of Agriculture (USDA) certificate on its bio-based content.
Reebok aims to cut the use of petroleum-based plastics by creating its products from plants and is focusing on its sustainable push in two areas, including ReeGrow which focuses on the use of natural products and ReeCylced which creates products from recycled or repurposed materials.
Reebok brand president, Matt O’Toole said: “Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.
“Our consumers have told us they want more sustainable products, and the running community has been the most vocal and passionate on this issue. We want to help runners perform at their best, while also feeling good about the products they wear.”