Reebok launches ‘first-of-its-kind’ partnership with F45 Training

Reebok has launched what it is calling a “first-of-its-kind global partnership” with F45 Training, one of the world’s fastest growing fitness communities.

The multi-year collaboration unites Reebok’s authority in performance and style with F45’s high energy, community driven training concept “to set a new standard for how fitness looks, feels and connects people worldwide”.

Under the new partnership, Reebok becomes F45’s official partner for performance footwear, apparel and wearables.

Last week saw the launch of the Reebok Smart Ring, providing coaches and members with robust training, recovery and lifestyle tracking capabilities.

In 2026, Reebok will outfit all F45 coaches in custom designed uniforms and debut an exclusive co-branded member collection anchored by the Nano training shoe franchise, complemented by performance apparel and lifestyle layers.

Todd Krinsky, CEO of Reebok, said: “At Reebok, our mission has always been to inspire people to move, train, and live with confidence.

“This partnership with F45 Training brings together two brands rooted in performance and community. By outfitting coaches and members around the world, we’re not only delivering best-in-class product innovation through the Nano franchise, but also creating experiences that connect people to the power of fitness culture in meaningful, energising ways.”

The collaboration will deliver experiences that bring a new era of fitness culture to life - including custom Reebok x F45 workouts, athlete-led classes, events and digital storytelling that’s designed to inspire members to “train harder and recover smarter”.

Tom Dowd, Chief Executive Officer for F45 Training, said: “F45 Training has always been about pushing people to reach their best while building a community that inspires and supports each other.

“Partnering with Reebok gives us the tools to bring that vision to life on a global scale through gear, technology and experiences that take every workout to the next level.”

The collaboration was unveiled during a Forward (FWD) event held in Boston, USA, on 16 October. It combined a physical event and a one-day synchronised workout experience which took place across F45 studios worldwide.

Dowd added: “Our Forward (FWD) launch event is the ultimate celebration of what we can achieve together, uniting studios and members worldwide in a shared moment of strength, energy and community.”

Additional activations will follow in key cities, including London, Sydney and New York, and there will be additional exclusive events throughout 2026.

F45 Training is part of House of Brands, a leading boutique fitness franchise platform which also operates FS8 and VAURA brands. Functional Inspired Training (FIT) provides franchisees with proven business models, operational support and structured training programmes across its house of brands.