Red Wing launches new “Out of Fashion” global campaign
US footwear brand Red Wing has just launched a new global campaign titled “Out of Fashion”, set to run across all the brand’s social channels and its global e-commerce websites.
The campaign aims to showcase real stories of real people who do things differently, challenging the status quo and defy expectations. And it’s definitely quirky.
The lead faces of the campaign, wearing Red Wing’s classic boots, are the Taiwanese octogenarian couple from Want Show Laundry in Taiwan. Laundry owners, Wan-ji and Sho-er, aka Mr and Mrs Chang, who made waves when they began modelling age-defying outfits assembled from forgotten laundry on Instagram.
This is the couple’s first ever brand partnership and together with Red Wing they have selected 20 exclusive one-of-a-kind boots - from deadstock and samples - to be embossed with their laundromat logo and auctioned on eBay from 15 March in aid of charity.
The other faces of the campaign are enigmatic beekeeping DJ, Bioni Samp, and 'Concrete Cowgirl', Erin Brown.
Samp, a music producer from London, has made a name for himself composing music using synthesizers of his own design, entirely from the sounds of hives to draw attention to the fragile ecosystem of pollinators.
Brown, a life-long equestrian, spends her days riding horses and running the Philadelphia Urban Riding Academy. Its mission is reserving the life, legacy, and culture of black urban cowboys and cowgirls in the city of Philadelphia.